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About Me:

I’m a Creative with 8 years of experience in Advertising. I started my career in Chile when I worked in some of the most important network as DDB, GREY and Y&R. I moved to New York 3 years ago where I been working in Area 23 since then. Move to New York changed the way I saw the world and the way I used to understand ideas and communication in general, i was able to reinvent myself and explore areas of thinking and executing ideas completely new for me at the time. I slowly made a transition between being focused in the shape and the art/design of the ideas to a more functional and experiential aspect of them, now most of the time I love to explore ideas that involve some kind of solution or that have some kind of action in the live of the people who interact with the idea/brand/product. I truly believe that creativity and ideas have the power to change the reality around us and that power is worth to be used for good.

In this 8 years of career my work has been recognized more than 40 times in some of the most important Creative Awards around the world like Cannes Lions, D&AD, Clio’s, One Show, LIA’s and the ANDY’S, some of the most important ones are a Grand LIA, an D&AD White pencil, a Grand Prix at the Ojo de Iberoamerica and had an idea shortlisted for the Grand Prix for Good at Cannes Lions. Beside the International Creative Awards I was selected to be part of the Grand Jury of the New York Festivals 2017 for the Product Design category and in the Art Direction arena my work has been selected 11 times for the prestigious magazine Luerzers Archive that curate the most relevant and beautiful print campaigns around the world. Great ideas are never the result of just one individual and Im grateful that I was lucky enough to work with great and motivated people along the way. currently im student of the MIT’s Innovation and Design Thinking program where i keep developing my skills to find new and better ways to solve people needs.

Experience:

ACD-ART / Area23, NY

Senior Art Director / Area 23, NY

Senior Art Director / Y&R, Chile

Art Director / GREY, Chile

Art Director / DDB, Chile

 

Featured:

New York Post

6 Campaigns 6 campaigns that empower the next generation

Adweek

The Fast Company

The Drum

Latinspots

BestAdsOnTv.com

AdvertisingHealth.uk

TheInspiration.com

Latin Spots

Adage

Today.com

Interpublic (IPG) / The Work

 

Awards:

See the Full List Here >

Cannes Lions

1 - Gold
4 - Silver
6 - Bronze
1 - Shortlists Grand Prix For Good
19 - Shortlists

D&AD Impact

1 - White Pencil
1 - Graphite Pencil
2 - Wood Pencil

LIA’S

1 - GRAND LIA
4 - GOLD
4 - bronzes

Clio’s

2 - Gold
4 - Silver
3 - Bronze

One Show

1 - Gold
2 - Bronze
2 - Merit

ANDY’S

1 - Gold

Ojo de Iberoamerica

1 - Grand Prix
2 - Gold
1 - Silver

Other Recognition's:

New York Festival / Grand Jury (Product Design) - See article

1 Lürzers Archive / Best CGI 2016

2 Lürzers Archive / Best 200 Illustrations

8 Lürzers Archive Published

 

Contact:

—  connect@guillermoaracena.com

—  Linkedin

—  Behance