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About Me:

Im a Senior Creative with 8 years of experience in Advertising. I started my career in Chile when I worked in some of the most important network as DDB, GREY and Y&R. I moved to New York 3 years ago where I been working in Area 23 since then. Move to New York changed the way I saw the world and the way I used to understand ideas and communication in general, i was able to reinvent myself and explore areas of thinking and executing ideas completely new for me at the time. I slowly made a transition between being focused in the shape and the art/design of the ideas to a more functional and experiential aspect of them, now most of the time I love to explore ideas that involve some kind of solution or that have some kind of action in the live of the people who interact with the idea/brand/product. I truly believe that creativity and ideas have the power to change the reality around us and that power is worth to be used for good.

In this 8 years of career the ideas i helped to bring to life are been recognized more than 40 times in some of the most important Creative Awards around the world like Cannes Lions, D&AD, Clio’s, One Show, LIA’s and the ANDY’S, some of the most important ones are a Grand LIA, an D&AD White pencil, a Grand Prix at the Ojo de Iberoamerica and had an idea shortlisted for the Grand Prix for Good at Cannes Lions. Beside the International Creative Awards I was selected to be part of the Grand Jury of the New York Festivals 2017 for the Product Design category and in the Art Direction arena my work has been selected 11 times for the prestigious magazine Luerzers Archive that curate the most relevant and beautiful print campaigns around the world. Great ideas are never the result of just one individual and Im grateful that I was lucky enough to work with great and motivated people along the way, thanks to all of you guys.

Experience:

ACD-ART / Area23, NY

Senior Art Director / Area 23, NY

Senior Art Director / Y&R, Chile

Art Director / GREY, Chile

Art Director / DDB, Chile

Other Recognition's:

New York Festival / Grand Jury (Product Design) - See article

1 Lürzers Archive / Best CGI 2016

2 Lürzers Archive / Best 200 Illustrations

8 Lürzers Archive Published

 

Featured:

New York Post

Adweek

The Fast Company

The Drum

Latinspots

BestAdsOnTv.com

AdvertisingHealth.uk

TheInspiration.com

Latin Spots

 

 

Projects & Awards:

Posts into Letters

Silver - Cannes Lions PR
Silver - Cannes Lions Print & Publishing / Innovation
Bronze - Cannes Lions Direct
7 Shortlist - Cannes Lions PR/Direct/Media/Sustainable Development Goals
2 Wood Pencils - D&AD Impact

Rape Tax

Silver - Cannes Lions Direct
Bronze - Cannes Lions Print & Publishing
Bronze - Cannes Lions Glass: The Lion for Change
Shortlist - Cannes Lions Health & WellnessGoals
1 Graphite Pencil - D&AD Impact
1 Gold - LIA’S

Anti Trafficking Exam

White Pencil - D&AD Impact
Gold Lion - Cannes Lions Pharma
Silver Lion - Cannes Lions Health And Wellness
Bronze Glass Lion - Cannes Lions Glass
Bronze Lion - Cannes Lions Outdoor
Shortlist - Cannes Lions Health / Grand Prix for Good
Shortlist - Cannes Lions Innovation
Shortlist - Cannes Lions Direct
Gold - THE ANDY'S
Gold - One Show / Health Innovation
Bronze - One Show / Product Design
Bronze - One Show / Physical Product
Merit - One Show / Outdoor
Merit - One Show / Experiential
Bronze - LIA / Innovation - Health & Wellness
Gold - Clio's Healthcare / Innovation
Silver - Clio's Healthcare / Audio
Silver - Clio's Healthcare / Direct
Bronze - Clio's Healthcare / Design

Melanoma Monsters

Bronze - Cannes Lions Pharma / Illustration
Merit - One Show / Print & Outdoor
Gold - Clio Health / Print / Illustration

Clean Braille

Shortlist - Cannes Lions / Promo & Activation
Merit - One Show / Print & Outdoor

Movie Scene Repetition

GRAND PRIX - El Ojo de Iberoamerica / Crafting
Gold - El ojo de Iberoamerica / Illustration
Gold - El ojo de Iberoamerica / Crafting
Silver (Campaign) - El Ojo de Iberoamerica / Press
Shortlist - Cannes Lions / Press
Shortlist - Cannes Lions / Press - Photography
Shortlist - Cannes Lions / Outdoor
Shortlist - Cannes Lions / Outdoor - Art Direction

Contact:

—  connect@guillermoaracena.com

—  Linkedin

—  Behance