Love ideas, obsess over craft.

I'm a creative director with 17 years in advertising, specializing in art direction and design. I started my career in Chile, my home country. I'd love to have a romantic origin story about always knowing I was meant for the creative world, but the truth is simpler. I chose advertising because it was the most affordable career and the syllabus looked easiest to pass.

I grew up in a humble environment. Art and creativity weren't exactly top of mind. I rarely set foot in a museum or art gallery. But what I didn't realize was that my background was giving me something more useful than cultural exposure. I was grounded in real life, in the day-to-day struggles of my family and friends, building the kind of hunger that comes from wanting to change your circumstances. And the lack of resources gave me a gift I didn't recognize at the time: resourcefulness. Not having access to everything taught me to focus on what I could do with what I had. Not having all the toys I might have wanted gave me something better. Imagination.

Without knowing it, that environment was loading me with exactly what I needed to walk this path. The ability to imagine, to dream, to make like there's no tomorrow. Over 17 years, I've had the chance to work alongside some of the best creatives in the industry, sharpening my craft at places like Area 23, Grey New York, FCB Chicago, and VML New York. Currently, I'm a VP, Group Creative Director of Art and Design at Eversana Intouch, focused on elevating ideas both conceptually and through craft.

My work has been recognized at the highest levels, including a Grand Prix at Cannes Lions, two Grand LIAs, three Grand Clios, and a Best in Discipline at The One Show, among others.