Love ideas, craft ideas, repeat.

Guillermo Aracena is a creative with 16 years of experience in the advertising industry. He began his career in Chile, where the industry is small, highly competitive, and brands often work with limited budgets. That environment instilled in him the value of craft and resourcefulness. His approach to creativity and art direction eventually caught the eye of a chief creative officer in New York.

After seven years in South America, Guillermo made the life-changing move to New York, where he worked at some of the industry’s most recognized creative shops, including Area 23, Grey New York, FCB Chicago, and VML New York. He was recently appointed VP, Group Creative Director of Art and Design at EVERSANA INTOUCH, where he focuses on elevating ideas both conceptually and through craft.

 His work has been recognized at the highest levels of the industry, earning honors such as a Grand Prix at Cannes Lions, two Grand LIAs, three Grand Clios, and a Best in Discipline at The One Show, among others.

His philosophy is simple: love ideas, craft ideas, repeat.