Magnetic Stories

Magnetic Stories

An MRI produces one of the loudest and most stressful sounds. The noise can reach 130 decibels, louder than a military jet. If this is disturbing for you, imagine what it can be for children under cancer treatment. To change the experience of pediatric patients during their cancer treatment, Siemens Healthineers partnered with Leya to create Magnetic Stories, turning scary MRI noises into beautiful children’s audiobooks.

An MRI produces one of the loudest and most stressful sounds. The noise can reach 130 decibels, louder than a military jet. If this is disturbing for you, imagine what it can be for children under cancer treatment. To change the experience of pediatric patients during their cancer treatment, Siemens Healthineers partnered with Leya to create Magnetic Stories, turning scary MRI noises into beautiful children’s audiobooks.

Role

Role

Creative Direction

Creative Direction

Art Direction & Design

Art Direction & Design

Year

Year

2024

2024

Agency

Agency

Area 23

Area 23

New York

New York

Awards

Awards

Cannes Lions - Grand Prix - Pharma

Cannes Lions - Grand Prix - Pharma

Cannes Lions - Gold - Creative Data

Cannes Lions - Gold - Creative Data

Cannes Lions - Silver - Pharma

Cannes Lions - Silver - Pharma

Cannes Lions - Bronze - Creative B2B

Cannes Lions - Bronze - Creative B2B

Cannes Lions - Bronze - Brand Experience

Cannes Lions - Bronze - Brand Experience

Cannes Lions - Bronze - Audio & Radio

Cannes Lions - Bronze - Audio & Radio

One Show - Best In Discipline - Audio

One Show - Best In Discipline - Audio

One Show - Gold - Innovation

One Show - Gold - Innovation

One Show - Gold - Audio

One Show - Gold - Audio

One Show - Gold - Branded Content

One Show - Gold - Branded Content

One Show - Gold - Experiential

One Show - Gold - Experiential

ADC - Gold -

ADC - Gold -

ADC - Gold -

ADC - Gold -

ADC - Gold -

ADC - Gold -

ANDY'S - Gold -

ANDY'S - Gold -

ANDY'S - Gold -

ANDY'S - Gold -

Clio's - Grand Clio - Audio

Clio's - Grand Clio - Audio

Clio's - Gold - Experience & Activation

Clio's - Gold - Experience & Activation

Clio's - Gold - Audio

Clio's - Gold - Audio

Clio's - Gold - Branded Content

Clio's - Gold - Branded Content

LIA'S - Grand Prix - Audio & Radio

LIA'S - Grand Prix - Audio & Radio

LIA'S - Gold - Audio Innovation

LIA'S - Gold - Audio Innovation

The Drum - Chair's Award

The Drum - Chair's Award

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