








An MRI produces one of the loudest and most stressful sounds. The noise can reach 130 decibels, louder than a military jet. If this is disturbing for you, imagine what it can be for children under cancer treatment. To change the experience of pediatric patients during their cancer treatment, Siemens Healthineers partnered with Leya to create Magnetic Stories, turning scary MRI noises into beautiful children’s audiobooks.
An MRI produces one of the loudest and most stressful sounds. The noise can reach 130 decibels, louder than a military jet. If this is disturbing for you, imagine what it can be for children under cancer treatment. To change the experience of pediatric patients during their cancer treatment, Siemens Healthineers partnered with Leya to create Magnetic Stories, turning scary MRI noises into beautiful children’s audiobooks.
Role
Role
Creative Direction
Creative Direction
Art Direction & Design
Art Direction & Design
Year
Year
2024
2024
Agency
Agency
Area 23
Area 23
New York
New York
Awards
Awards
GRAND PRIX - Cannes Lions, Pharma
GRAND PRIX - Cannes Lions, Pharma
Gold - Cannes Lions - Creative Data
Gold - Cannes Lions - Creative Data
Silver - Cannes Lions, Pharma
Silver - Cannes Lions, Pharma
Bronze - Cannes Lions, Creative B2B
Bronze - Cannes Lions, Creative B2B
Bronze - Cannes Lions, Brand Experience
Bronze - Cannes Lions, Brand Experience
Bronze - Cannes Lions, Audio & Radio
Bronze - Cannes Lions, Audio & Radio
BEST IN DISCIPLINE - One Show, Audio
BEST IN DISCIPLINE - One Show, Audio
Gold - One Show, Innovation
Gold - One Show, Innovation
Gold - One Show,Audio
Gold - One Show,Audio
Gold - One Show, Branded Content
Gold - One Show, Branded Content
Gold - One Show, Experiential
Gold - One Show, Experiential
Gold - ADC, Radio & Audio
Gold - ADC, Radio & Audio
Gold - ADC, Sound Design
Gold - ADC, Sound Design
Gold - ADC, Brand Experience
Gold - ADC, Brand Experience
Gold - ANDY'S, Audio & Radio
Gold - ANDY'S, Audio & Radio
Gold - ANDY'S, Brand Experience
Gold - ANDY'S, Brand Experience
GRAND CLIO - Clio's, Audio
GRAND CLIO - Clio's, Audio
Clio's - Gold - Experience & Activation
Clio's - Gold - Experience & Activation
Gold - Clio's, Audio
Gold - Clio's, Audio
Gold - Clio's, Branded Content
Gold - Clio's, Branded Content
GRAND PRIX - LIA'S, Audio & Radio
GRAND PRIX - LIA'S, Audio & Radio
Gold - LIA'S, Audio Innovation
Gold - LIA'S, Audio Innovation
Chair's Award - The Drum
Chair's Award - The Drum