Magnetic Stories

Magnetic Stories

An MRI produces one of the loudest and most stressful sounds. The noise can reach 130 decibels, louder than a military jet. If this is disturbing for you, imagine what it can be for children under cancer treatment. To change the experience of pediatric patients during their cancer treatment, Siemens Healthineers partnered with Leya to create Magnetic Stories, turning scary MRI noises into beautiful children’s audiobooks.

An MRI produces one of the loudest and most stressful sounds. The noise can reach 130 decibels, louder than a military jet. If this is disturbing for you, imagine what it can be for children under cancer treatment. To change the experience of pediatric patients during their cancer treatment, Siemens Healthineers partnered with Leya to create Magnetic Stories, turning scary MRI noises into beautiful children’s audiobooks.

Role

Role

Creative Direction

Creative Direction

Art Direction & Design

Art Direction & Design

Year

Year

2024

2024

Agency

Agency

Area 23

Area 23

New York

New York

Awards

Awards

GRAND PRIX - Cannes Lions, Pharma

GRAND PRIX - Cannes Lions, Pharma

Gold - Cannes Lions - Creative Data

Gold - Cannes Lions - Creative Data

Silver - Cannes Lions, Pharma

Silver - Cannes Lions, Pharma

Bronze - Cannes Lions, Creative B2B

Bronze - Cannes Lions, Creative B2B

Bronze - Cannes Lions, Brand Experience

Bronze - Cannes Lions, Brand Experience

Bronze - Cannes Lions, Audio & Radio

Bronze - Cannes Lions, Audio & Radio

BEST IN DISCIPLINE - One Show, Audio

BEST IN DISCIPLINE - One Show, Audio

Gold - One Show, Innovation

Gold - One Show, Innovation

Gold - One Show,Audio

Gold - One Show,Audio

Gold - One Show, Branded Content

Gold - One Show, Branded Content

Gold - One Show, Experiential

Gold - One Show, Experiential

Gold - ADC, Radio & Audio

Gold - ADC, Radio & Audio

Gold - ADC, Sound Design

Gold - ADC, Sound Design

Gold - ADC, Brand Experience

Gold - ADC, Brand Experience

Gold - ANDY'S, Audio & Radio

Gold - ANDY'S, Audio & Radio

Gold - ANDY'S, Brand Experience

Gold - ANDY'S, Brand Experience

GRAND CLIO - Clio's, Audio

GRAND CLIO - Clio's, Audio

Clio's - Gold - Experience & Activation

Clio's - Gold - Experience & Activation

Gold - Clio's, Audio

Gold - Clio's, Audio

Gold - Clio's, Branded Content

Gold - Clio's, Branded Content

GRAND PRIX - LIA'S, Audio & Radio

GRAND PRIX - LIA'S, Audio & Radio

Gold - LIA'S, Audio Innovation

Gold - LIA'S, Audio Innovation

Chair's Award - The Drum

Chair's Award - The Drum

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