Obstructed Brews

Obstructed Brews

Sometimes, the only seats available offer obstructed views. Molson Coors and Droga5 see those fans stuck behind concrete pillars, foul poles and overhang decks. They want to reward them with fresh, cold beer. Fans can visit ObstructedBrews.com and take a pic of whatever’s blocking your view of the field and upload it to the site. If AI deems your seat “less than chill,” fans will be hooked up with Vemno payments equivalent to the price of a couple beers IRL or one in stadium.

Sometimes, the only seats available offer obstructed views. Molson Coors and Droga5 see those fans stuck behind concrete pillars, foul poles and overhang decks. They want to reward them with fresh, cold beer. Fans can visit ObstructedBrews.com and take a pic of whatever’s blocking your view of the field and upload it to the site. If AI deems your seat “less than chill,” fans will be hooked up with Vemno payments equivalent to the price of a couple beers IRL or one in stadium.

Role

Role

Creative Director Freelance

Creative Director Freelance

Art Direction & Design

Art Direction & Design

Year

Year

2025

2025

Agency

Agency

Droga 5

Droga 5

New York

New York

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