





Sometimes, the only seats available offer obstructed views. Molson Coors and Droga5 see those fans stuck behind concrete pillars, foul poles and overhang decks. They want to reward them with fresh, cold beer. Fans can visit ObstructedBrews.com and take a pic of whatever’s blocking your view of the field and upload it to the site. If AI deems your seat “less than chill,” fans will be hooked up with Vemno payments equivalent to the price of a couple beers IRL or one in stadium.
Sometimes, the only seats available offer obstructed views. Molson Coors and Droga5 see those fans stuck behind concrete pillars, foul poles and overhang decks. They want to reward them with fresh, cold beer. Fans can visit ObstructedBrews.com and take a pic of whatever’s blocking your view of the field and upload it to the site. If AI deems your seat “less than chill,” fans will be hooked up with Vemno payments equivalent to the price of a couple beers IRL or one in stadium.
Role
Role
Creative Director Freelance
Creative Director Freelance
Art Direction & Design
Art Direction & Design
Year
Year
2025
2025
Agency
Agency
Droga 5
Droga 5
New York
New York