Rape Tax

Rape Tax

An MRI produces one of the loudest and most stressful sounds. The noise can reach 130 decibels, louder than a military jet. If this is disturbing for you, imagine what it can be for children under cancer treatment. To change the experience of pediatric patients during their cancer treatment, Siemens Healthineers partnered with Leya to create Magnetic Stories, turning scary MRI noises into beautiful children’s audiobooks.

An MRI produces one of the loudest and most stressful sounds. The noise can reach 130 decibels, louder than a military jet. If this is disturbing for you, imagine what it can be for children under cancer treatment. To change the experience of pediatric patients during their cancer treatment, Siemens Healthineers partnered with Leya to create Magnetic Stories, turning scary MRI noises into beautiful children’s audiobooks.

Role

Role

Associate Creative Director

Associate Creative Director

Art Direction & Design

Art Direction & Design

Year

Year

2018

2018

Agency

Agency

Area 23

Area 23

New York

New York

Awards

Awards

Silver - Cannes Lions, Direct

Silver - Cannes Lions, Direct

Bronze - Cannes Lions, Glass Lion

Bronze - Cannes Lions, Glass Lion

Bronze - Cannes Lions, Print & Publishing

Bronze - Cannes Lions, Print & Publishing

Silver - Oneshow, Direct

Silver - Oneshow, Direct

Bronze, Oneshow - Print & Publishing

Bronze, Oneshow - Print & Publishing

Gold - Andy's, Direct

Gold - Andy's, Direct

Gold - LIA's, Health & Wellness

Gold - LIA's, Health & Wellness

Silver - LIA's, Direct

Silver - LIA's, Direct

Bronze - LIA's, Print & Publishing

Bronze - LIA's, Print & Publishing

Bronze - LIA's, Direct

Bronze - LIA's, Direct

Graphite - D&AD, Health & Wellness

Graphite - D&AD, Health & Wellness

More

projects

More

projects