


An MRI produces one of the loudest and most stressful sounds. The noise can reach 130 decibels, louder than a military jet. If this is disturbing for you, imagine what it can be for children under cancer treatment. To change the experience of pediatric patients during their cancer treatment, Siemens Healthineers partnered with Leya to create Magnetic Stories, turning scary MRI noises into beautiful children’s audiobooks.
An MRI produces one of the loudest and most stressful sounds. The noise can reach 130 decibels, louder than a military jet. If this is disturbing for you, imagine what it can be for children under cancer treatment. To change the experience of pediatric patients during their cancer treatment, Siemens Healthineers partnered with Leya to create Magnetic Stories, turning scary MRI noises into beautiful children’s audiobooks.
Role
Role
Associate Creative Director
Associate Creative Director
Art Direction & Design
Art Direction & Design
Year
Year
2018
2018
Agency
Agency
Area 23
Area 23
New York
New York
Awards
Awards
Silver - Cannes Lions, Direct
Silver - Cannes Lions, Direct
Bronze - Cannes Lions, Glass Lion
Bronze - Cannes Lions, Glass Lion
Bronze - Cannes Lions, Print & Publishing
Bronze - Cannes Lions, Print & Publishing
Silver - Oneshow, Direct
Silver - Oneshow, Direct
Bronze, Oneshow - Print & Publishing
Bronze, Oneshow - Print & Publishing
Gold - Andy's, Direct
Gold - Andy's, Direct
Gold - LIA's, Health & Wellness
Gold - LIA's, Health & Wellness
Silver - LIA's, Direct
Silver - LIA's, Direct
Bronze - LIA's, Print & Publishing
Bronze - LIA's, Print & Publishing
Bronze - LIA's, Direct
Bronze - LIA's, Direct
Graphite - D&AD, Health & Wellness
Graphite - D&AD, Health & Wellness