


An MRI produces one of the loudest and most stressful sounds. The noise can reach 130 decibels, louder than a military jet. If this is disturbing for you, imagine what it can be for children under cancer treatment. To change the experience of pediatric patients during their cancer treatment, Siemens Healthineers partnered with Leya to create Magnetic Stories, turning scary MRI noises into beautiful children’s audiobooks.
An MRI produces one of the loudest and most stressful sounds. The noise can reach 130 decibels, louder than a military jet. If this is disturbing for you, imagine what it can be for children under cancer treatment. To change the experience of pediatric patients during their cancer treatment, Siemens Healthineers partnered with Leya to create Magnetic Stories, turning scary MRI noises into beautiful children’s audiobooks.
Role
Role
Associate Creative Director
Associate Creative Director
Art Direction & Design
Art Direction & Design
Year
Year
2018
2018
Agency
Agency
Area 23
Area 23
New York
New York
Awards
Awards
Cannes Lions - Silver - Direct
Cannes Lions - Silver - Direct
Cannes Lions - Bronze - Glass Lion
Cannes Lions - Bronze - Glass Lion
Cannes Lions - Bronze - Print & Publishing
Cannes Lions - Bronze - Print & Publishing
Oneshow - Silver - Direct
Oneshow - Silver - Direct
Oneshow - Bronze - Print & Publishing
Oneshow - Bronze - Print & Publishing
Andy's - Gold - Direct
Andy's - Gold - Direct
Lia's - Gold - Health & Wellness
Lia's - Gold - Health & Wellness
Lia's - Silver - Direct
Lia's - Silver - Direct
Lia's - Bronze - Print & Publishing
Lia's - Bronze - Print & Publishing
Lia's - Bronze - Direct
Lia's - Bronze - Direct
D&AD - Graphite - Health & Wellness
D&AD - Graphite - Health & Wellness